Surprada
Surprada
Surprada offers boutique countryside stays nestled in the foothills of the Serra Gardunha mountains. Grounded in the aspiration to deliver immersive experiences in nature, Surprada caters to travellers looking to unwind and slow down in a restorative setting as well as those looking to learn, explore, and engage in activities on our working farm.
The goal was to create a nature forward and minimalist logo that reasonated with the authenticity of the place and the people involved while showcasing the surroundins, elements of the property and the connection with nature.
The main challenge was to compress so much in one identity. The focus was in creating an identity with an elegant, thoughtful and ethical personality without compromising the environmental values and sophistication of the brand.